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New book on Website Optimization Secrets
For this issue we have a special treat for you. Peter Pirolli of Xerox PARC has written a groundbreaking new book titled "Information Foraging Theory: Adaptive Interaction with Information." We were fortunate enough to get a proof of the book to review, due out April 2007. We interview the author, summarize the book, and give some tips on increasing your site's information scent. In broadband news, despite President Bush's promise of universal broadband by 2007, broadband black holes persist in some rural areas.
Congratulations also go out to Lou Rosenfeld and Rich Wiggins for their upcoming book on "Search Analytics" from Lou's new publishing house, Rosenfeld Media. Search analytics let you to find what "trigger words" people use when searching for information on your site, and close the loop between search behavior and your website's content.
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Last modified: February 04, 2007