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New book on Website Optimization Secrets
This week we delve into the world of splash pages to see what all the fuss is about. Splash pages slow down your site, reduce credibility and search engine rankings, and increase bailout rates. In fact, some webmasters have reported up to 71% bailout rates on splash pages. We offer some hard evidence, and some tips for better splash pages where they are warranted.
In other news we've updated our Web Page Analyzer to fix some bugs, and are working on a more memory-efficient version to handle the increased load we've experienced lately. In related news the Analyzer is now part of the Web Developer Extension for Firefox and Mozilla. Mozilla.org experienced heavy traffic from people downloading the new Firefox 1.0 browser, released earlier today. Chris Pederick, the author of the Extension, said this about how it came about:
"I wanted to try out writing some extensions for Firefox and I decided to write the Web Developer bar after the author of the PNH Toolbar decided not to continue it.
As for adding your tool I think originally I saw it mentioned on webreference.com or something similar and thought it would be incredibly useful to add in."
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Last modified: November 24, 2004