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PPC Optimization Special, Youtube Video Speedup, Wordpress Caching - Optimization Week of Dec. 21, 2016

Optimization Week Issue #135, Dec. 21, 2016

We're back with an issue devoted primarily to PPC optimization. Google's pay per click advertising is a popular way to drive traffic and leads for you site. In this issue we'll look at ways to optimize your PPC campaigns to boost your conversion rate, and to get more leads for your advertising spend. Call only PPC ads (mobile only) in particular are a very effective way to drive phone calls to your business with their higher conversion rates.

PPC Optimization: Gender Targeting
In Google Adwords you can optimize conversion rates using gender targeting. Learn how to squeeze more leads out of your PPC spend by targeting high performing demographics singly or in combination.
PPC Optimization: Age Range Targeting
You can target specific age ranges in Google Adwords to optimize conversion rates. By tweaking the bids on high performing age ranges you can tilt your campaigns to those folks more likely to convert.
PPC Optimization: ZIP Code Targeting
Learn how to add ZIP code targeting to your PPC campaigns to boost conversion rates. By optimizing the performance of individual demographics and locations, you can improve conversion rates to squeeze more leads out your AdWords spend.
Using a Wordpress Caching Plugin for Website Speed
Learn how a caching plugin can speed up your site by 22% to 58%. We test the W3 Total Cache Wordpress plugin on an actual client site.
Optimizing Youtube Video Loading Speed
Using numerous Youtube videos can slow down your website. We show a JavaScript technique that substitutes static "poster" images for the videos speeding up page load times by nearly a factor of 5.
Optimizing the Arca Swiss B1 Ball Head
Extend the life of your ball head and save weight by rebuilding with lightweight components. By rebuilding our Arca Swiss B1 we saved 17.5% off its weight.
PPC Optimization: Average Income Targeting
Targeting your desired audience within particular geographic area using income is a powerful tool you can use to improve your conversion rates. Average household income is just the first demographic that Google has rolled out for that purpose. Coming soon are gender, age, and parental status which could be used to further refine your campaigns.
Call Only PPC Optimization II
Learn how adding more Call Only PPC ads can increase your conversion rate and reduce the cost of phone calls. With careful use of negative keywords, adding call only ads more than doubled our overall PPC conversion rate, and increased the number of calls at much lower cost.