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1.2 Billion Active Mobile Broadband Users - Time to First Byte - Rural States Go Wireless - Google Adwords Privacy Policy - Optimization Week of January 13, 2012

Optimization Week Issue #124, January 13, 2012

Happy New Year! from Optimization Week. 2011 was an eventful year, and we're back for more in 2012. This time we've got three new items for you, plus one privacy warning. First up a recent ITU survey found that over 1.2 billion people actively use their mobile broadband devices. Next we show how to use the Time to First Byte metric to help diagnose slow servers. Next rural states are now going wireless to jump start their broadband access. Finally, Google is now requiring a privacy policy disclosure for Adwords clients.

1.2 Billion Active Mobile Broadband Users
There are over 1.2 billion active mobile broadband users worldwide, according to a recent survey. Europe leads the world in broadband penetration, for both wired and wireless connections. Dec. 2011 Bandwidth Report.
Diagnosing Slow Web Servers with Time to First Byte
Slow web servers can be caused by a number of factors. You can test for slow server response times with the time to first byte metric.
Rural States Go Wireless
Rural states in the US are adopting wireless technology at a faster clip than urban states. However, our need for speed is being hampered by the slow release of the wireless spectrum. Will spectrum supply keep up with demand? Oct. 2011 Bandwidth Report.
Upcoming AdWords policy changes to better protect people’s personal and financial information
Google is now enforcing a policy of requiring a privacy policy disclosure on sites that use Adwords advertising. We had a previous client contact us after Google paused their PPC campaign. Adding a privacy policy page that discloses what information is taken, how it is used and distributed, will avoid having your PPC campaign suspended. See Google's Adwords Policy page for more details.