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New book on Website Optimization Secrets
This time we've got two new articles for your reading pleasure, plus one book review. First up, if you haven't read "The Anatomy of Buzz Revisited" be sure to pick up a copy. This book will get your mind percolating with new ways to promote your company. Next we summarize new research on "memory markers" and how we time slice experiences and estimate their duration. During rich experiences, time seems to fly by but well afterwards we recall a longer experience. This research has implications for Web developers that create rich Web 2.0 applications. Finally, we report on the latest broadband data with some worldwide statistics from Point Topic.
Don't be normal. Don't write the usual marketspeak press releases. Surprise people with a different perspective or radical claims (that you can back up). Find and angle and exploit it. Give them something to talk about. The first example is the NOLS (National Outdoor Leadership School's) veggie bus that runs on vegetable oil. Like the Oscar Mayer Wienermobile, the Veggie Bus drives around to college campuses and gets people talking about the school. The book emphasizes the importance of targeting hubs, or what Malcolm Gladwell, author of the "The Tipping Point," calls connectors. These are people that know lots of people, and influence other people to act on their recommendations. While it is important to target hubs, Rosen says to not rely on them exclusively. About 15 percent of the population is responsible for 30 percent of the buzz, but 70% of the buzz is created by nonhubs. Cultivating "weak ties" turns out to be more important than strong ties. You want to break into as many circles of acquaintances as possible, and weak ties generally know different people than stronger ties like close friends. The author shows how extensive seeding (sending out thousands of review copies) of books can create a "global cascade" to sell millions of books. Of course, you need to have a good product in the first place to be buzzworthy. Best of all, the book is a good read.
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Last modified: October 14, 2009