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New Book Companion Site: Website Optimization Secrets - Optimization Week of July 9, 2008

Optimization Week Issue #96, July 9, 2008

Announcing our new book companion site for Website Optimization Secrets. The companion site now features book chapter summaries, full-color figures, and more. In broadband news the FCC says the United States needs a broadband czar to help spread the adoption of broadband. Thanks to Meryl Evans for her support of our new book with her 8th anniversary blog bash. Finally, Meryl passed on a story on what it takes to craft a winning book title.

Website Optimization: Speed, Search Engine, & Conversion Rate Secrets
Announcing our new book companion site for Website Optimization Secrets. The companion site now features book chapter summaries, full-color figures, code listings and working samples, examples, worksheets, and movies. You can preview the book here with these resources, and soon we'll have sample chapters for you to review. The book will be printed on July 10, and is due in stores July 17, 2008.

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Order from O'Reilly

Secrets table of contents

By Andrew B. King
O'Reilly Media, $39.99
Pages: ~367
ISBN: 0596515081
ISBN 13: 9780596515089
UPC: 636920515081
EAN: 9780596515089
Due: July 17, 2008

US Needs Broadband Czar Says FCC
In order to compete worldwide, the US needs a "broadband czar" to coordinate how government agencies promote broadband. The average broadband speed in the US is more than ten times slower than Japan at four times the cost. June 30, 2008.
Meryl.net 8th anniversary birthday bash
Congratulations go out to Meryl Evans on the eighth anniversary of her blog. As part of the celebration Meryl has kindly agreed to give away free copies of my new book.
Computer Model Names Agatha Christie's Sleeping Murder as "The Perfect Title" for a Best-Seller
What characteristics do best-selling book titles have? To find out, Lulu.com conducted a study of every novel to have topped the hardcover fiction New York Times bestseller list from 1955 to 2004, and compared them with the titles of less successful novels by the same authors. The study found that figurative or abstract titles, such as Sleeping Murder, or Presumed Innocent, produce more top-sellers than literal ones, such as The Da Vinci Code. A title's length does not affect sales, contrary to conventional wisdom, which decrees that bestseller titles be short. To test your book's title, they've created a Book title scorer.