PPC Optimization Special, Youtube Video Speedup, Wordpress Caching - Optimization Week of Dec. 21, 2016
Optimization Week Issue #135, Dec. 21, 2016
We're back with an issue devoted primarily to PPC optimization. Google's pay per click advertising is a popular way to drive traffic and leads for you site. In this issue we'll look at ways
to optimize your PPC campaigns to boost your conversion rate, and
to get more leads for your advertising spend. Call only PPC ads
(mobile only) in particular are a very effective way to drive
phone calls to your business with their higher conversion rates.
- PPC Optimization: Gender Targeting
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In Google Adwords you can optimize conversion rates using gender
targeting. Learn how to squeeze more leads out of your PPC spend
by targeting high performing demographics singly or in
combination.
- PPC Optimization: Age Range Targeting
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You can target specific age ranges in Google Adwords to optimize
conversion rates. By tweaking the bids on high performing age
ranges you can tilt your campaigns to those folks more likely to
convert.
- PPC Optimization: ZIP Code Targeting
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Learn how to add ZIP code targeting to your PPC campaigns to
boost conversion rates. By optimizing the performance of
individual demographics and locations, you can improve conversion
rates to squeeze more leads out your AdWords spend.
- Using a Wordpress Caching Plugin for Website Speed
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Learn how a caching plugin can speed up your site by 22% to 58%.
We test the W3 Total Cache Wordpress plugin on an actual client
site.
- Optimizing Youtube Video Loading Speed
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Using numerous Youtube videos can slow down your website. We show
a JavaScript technique that substitutes static "poster" images
for the videos speeding up page load times by nearly a factor of 5.
- Optimizing the Arca Swiss B1 Ball Head
-
Extend the life of your ball head and save weight by rebuilding
with lightweight components. By rebuilding our Arca Swiss B1 we
saved 17.5% off its weight.
- PPC Optimization: Average Income Targeting
-
Targeting your desired audience within particular geographic area
using income is a powerful tool you can use to improve your
conversion rates. Average household income is just the first
demographic that Google has rolled out for that purpose. Coming
soon are gender, age, and parental status which could be used to
further refine your campaigns.
- Call Only PPC Optimization II
-
Learn how adding more Call Only PPC ads can increase your
conversion rate and reduce the cost of phone calls. With careful
use of negative keywords, adding call only ads more than doubled
our overall PPC conversion rate, and increased the number of
calls at much lower cost.
